Product work in the AI era
I have spent more than a decade building products, running operations, and learning what actually works.
I have worked across gaming, video, ecommerce, SaaS, and AI. Some projects were in growth mode. Some were in defense mode. Both taught me plenty, and both were expensive in their own way.
PMER is where I put those lessons in one place. I write about AI tools, product judgment, team workflows, growth, and the parts of product work that only make sense once you have had to ship through the mess yourself.
The English pages are here for readers, partners, and users who want a quick sense of what I build and how to reach me.
Building small products and using them as a way to keep my product instincts honest.
Turning years of product work into writing, workflows, and tools that other builders can actually use.
Figuring out where AI genuinely helps small teams move faster, and where it mostly adds noise.